I guess the track that best sums up Timaya's new musical offering would be "I Can't Kill Myself"...a very apt reminder to the music-buying audience that he will only do the barest minimum to ensure he remains relevant even where there is potential to do more.
In this 9 track album where the artist has such great songs as "Stoopid", "Balance" and "I can't kill myself", Timaya has stopped short of merely coughing into a studio mic, posing for a picture in the same studio and releasing it all as an album, under the pretext that the Nigerian music industry is at its most abysmal in terms of content.
And he is not alone in this half arsed attempt at hoodwinking the music listening audience, with foot-tapping beats and mundane lyrics that are palatable in a night club after a few too many drinks. 2018 into early 2019 has not been a solid year for hits that we can be proud of from the entire gamut of Nigerian Artistes. From Davido to Yemi Alade, with the glad exception of Waje's Red Velvet ❤. Some old hands in the business like Tuface and D'banj have simply used their longstanding goodwill to push semi-decent singles onto the airwaves but there are no albums today where you can listen to half the songs twice over without skipping to the next track. Or three. But i digress...
The truth is that I am extra hard on Timaya because with the length of time he has been in this industry, plus all the passes we have given him over the years, his music buying audience (note i said buying not pirated downloads) deserve a lot more. This new album - with the local leaning tracks as its strong point - merely reinforces the view that many Nigerian artistes are merely advanced folk singers not ready for a time of increasing globalization (e.g: Adekunle Gold). With the stage getting crowded and the international crowd beckoning for truly world class local music, this is yet another missed chance to become a global superstar.
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